It's Not About Us, It's About You

“The secret to success is to do the common things uncommonly well.”
- John D. Rockefeller

Our innovation drives intangible results

Rootloud is a 27-year old  innovation firm providing technology-based consulting to drive improvements and deliver results. Our core belief is an innovative culture wins in any climate and will multiply your efforts. Our work with more than 600 companies enables us to quickly  assess your needs, identify both opportunities and bottlenecks, and help you design the right next step. In all, we elevate your strengths, minimize your weaknesses and guide you to excellence.

We do the uncommon well

Our Values

Customer Service

Ensure our clients receive exceptional value in our products and services and live out our faith by going the extra mile


With changing needs and changing environments, always be willing to innovate to meet our client’s needs


A work environment based on open communications, respect and transparency


Bring the right people/team to the solution to deliver cost-effective, timely results


Be prepared to move quickly, adjusting as needed, to the needs of our clients

On a personal note

About Us | Rootloud
Mitch is a graduate of The Citadel and served 7 years in the SC Army National Guard. Since 1993, he has launched four technology companies and Rootloud. He is author of JUNK and an international speaker on innovation, leadership and technology. He is married with three children and resides in Charleston, SC.
DUNS NUMBER: 13463366​

I am Mitch Smith, and I’m grateful that our paths have crossed. As you have seen time and time again on this site…our passion is driving results for our clients. Why? Because, this is what led to our success at five different tech firms in the last 27 years.

We want to help you bring new products and services to life and create a path to success. 

Let us know how we can serve you,

Mitch Smith, President

"Mitch cuts a path through the clutter and shows us how to clean up-and throw out-the junk that's holding us back."

Dave Ramsey

Get In Touch

Sailing in uncharted waters or need guidance on next steps?

Contact Mitch Smith at 803.466.3220 or [email protected]