It's Not About Us, It's About You

“The secret to success is to do the common things uncommonly well.”
- John D. Rockefeller

Our curiosity and innovation drives intangible results

For 27-years, we have been driven to enable technology to multiply the efforts of our customers, while making life easier and equipping decision-makers with real-time data. Our core belief is an innovative culture, coupled with engagement and people development, always wins. 

Our work with more than 600 organizations enable us to quickly  assess your needs, identify both opportunities and bottlenecks, and help you design the right next step. In all, we elevate your strengths, minimize your weaknesses and guide you to excellence. Let us know how we can help you overcome obstacles or multiply your efforts. 


We do the uncommon well.

Our Values

Customer Service

Ensure our clients receive exceptional value in our products and services and live out our faith by going the extra mile


With changing needs and changing environments, always be willing to innovate to meet our client’s needs


A work environment based on open communications, respect and transparency


Bring the right people/team to the solution to deliver cost-effective, timely results


Be prepared to move quickly, adjusting as needed, to the needs of our clients

On a personal note

About Us | Rootloud
Mitch is a graduate of The Citadel and served 7 years in the SC Army National Guard. Since 1993, he has launched four technology companies and Rootloud. He is author of JUNK and an international speaker on innovation, leadership and technology. He is married with three children and resides in Charleston, SC.
DUNS NUMBER: 13463366​

I am Mitch Smith, and I’m grateful that our paths have crossed. As you have seen time and time again on this site…our goal is to help you win with innovation and development. 

Let us know how we can serve you,

Mitch Smith, President

"Mitch cuts a path through the clutter and shows us how to clean up-and throw out-the junk that's holding us back."

Dave Ramsey

Get In Touch

Sailing in uncharted waters or need guidance on next steps?

Contact Mitch Smith at 803.466.3220 or [email protected]