Solutions aimed at improving the customer experience and your bottom-line

Our curiosity and innovation drives intangible results

We are driven to bring the best in talent, data analytics, and technologies to boost the efforts of our clients. We  equip decision-makers with real-time data and proven solutions. Having worked with more than 600 organizations, we can quickly assess your needs, identify opportunities and bottlenecks, and deliver solutions that drive positive results.


We do the uncommon well.

What do our results look like?
Improved customer satisfaction, met deadlines, bottlenecks removed, finding new market opportunities, documented processes & training, surpassing financial targets, and engaged employees


About Us | Rootloud
Mitch Smith, Founder, Lead Consultant & Strategist

Mitch has successfully launched and exited four technology firms over the last 27 years. Rootloud has been his base firm since 2001, where he has incubated new technologies. He is driven to utilize technology and data to multiply the efforts of organizations. A 1990 graduate of The Citadel, he served 7 years in the SC Army National Guard. Mitch resides in Mount Pleasant, SC with his family and enjoys the outdoors.

About Us | Rootloud
Thad Wengert, Lead Data Scientist

Thad has comprehensive experience leading business intelligence, data science, and analytics to yield revenue and cost wins. He has been a leader in data analytics and AI, serving as Director of Data Science for some of the largest organizations in the US. He graduated from Swarthmore College with an honors degree in economics and obtained a Masters in Applied Economics & Statistics from Cornell University. Thad resides in Charlotte, NC with his family.

Advisory Board Members

About Us | Rootloud
Mark Pinson, N. America Logistics for Cummins, Inc.
About Us | Rootloud
Ben Zeigler, Procurement GM for Imperial Brands PLS
About Us | Rootloud
Chuck Wethington, President of Akros Logistics
About Us | Rootloud
Kevin Eichelberger, President of Oak Point Ventures & former CEO of Blue Acorn eCommerce

Our Values

Customer Service

Ensure our clients receive exceptional value in our products and services and live out our faith by going the extra mile


With changing needs and changing environments, always be willing to innovate to meet our client’s needs


A work environment based on open communications, respect and transparency


Bring the right people/team to the solution to deliver cost-effective, timely results

Lean & Agile

Be prepared to move quickly, adjusting as needed, to the needs of our clients

DUNS NUMBER: 13463366​

Get In Touch

Sailing in uncharted waters or need guidance on next steps?

Contact Mitch Smith at 803.466.3220 or [email protected]