About Rootloud

For 24 years, Rootloud continues to be a strategic partner and trusted advisor to executives who desire to scale their organizations through proven strategies, business development practices and innovation. We bring our clients pragmatic, proven solutions and experience gained through 550 client engagements. We put a high value on an experienced leadership team that is competent and demonstrates character.

To date, we have served companies, non-profits and families across the country. Clients include: Aflac, Chick-fil-A, Bose, Cardinal Logistics, Darden, Genentech, Grifols Pharmaceuticals, HP, Hobby Lobby, Jabil, Milliken, Nokia, Southeastern Freight, VF Corporation, and families looking to hand the baton to the next generation.

Mitch Smith, CEO and Founder, is a serial technology entrepreneur from Charleston, South Carolina. He built his first million-dollar business at the age of 27 with a $100,000 loan from the bank. After selling his second company, Mitch took a year sabbatical to reflect on life's real meaning and refocus his purpose. During that time, Mitch wrote the book JUNK.

After his sabbatical, he launched two mobile-based, SaaS companies in pharma and Christian education.

Today, he serves C-suite leaders and investment firms as a trusted advisor in leader development, performance improvement, business development, capital and technology innovation. He is a graduate of The Citadel and served honorably for seven years in the SC Army Guard. Mitch a highly sought-after speaker and continues to write. He enjoys time outdoors with his wife of 22 years and their three children.