About Rootloud

For 24 years, Rootloud continues to be a strategic partner and trusted advisor to executives who desire innovative technologies and an experienced partner on their team. We offer our clients proven leaders with innovative ideas, proven processes, disruptive technology solutions, and extensive experience. We have served over 550 companies, designed over 50 applications, and implemented/integrated over 270 ERP applications. Our unique approach to strategy, design, development, and project management make us the go-to firm for executives desiring to create scalable products to scale revenues.

The firm is headquartered in Charleston, South Carolina with a distributed team across North America that is focused on building next generation applications using today's technology that includes blockchain and smart contract technology. While we lead, we also evaluate and coach your team to be effective in projects and process improvement. Our desire is to leave you with an effective team that has vision, strategy, and leadership.

We have worked with senior leaders to execute value-creating strategies and improve their overall performance. We work closely with clients who have a desire to scale and create a legacy in their company, people, and community. We put a high value on an experienced leadership team that is competent and demonstrates character.

To date, we have served industry leaders that include: Aflac, Chick-fil-A, Bose, Cardinal Logistics, Darden Restaurants, Genentech, Granthan University, Grifols Pharmaceutical, HP, Hobby Lobby, Jabil, Milliken, Nokia, Southeastern Freight, VF Corporation, and many more.

Our Founder

Mitch Smith is a serial technology entrepreneur from Charleston, South Carolina. He built his first million-dollar business at the age of 27 with a $100,000 loan from the bank. After selling his second company, Mitch took a year sabbatical to reflect on life's real meaning and refocus his purpose. During that time, Mitch wrote the book JUNK.

After his sabbatical, Mitch launched two mobile-based, SaaS companies in pharma and education. Seeing a lapse in leadership in corporate America, Mitch exited his last technology company to focus on executive development, effective technology utilization, and performance consulting.

Mitch serves C-suite leaders and investment firms by serving as a trusted advisor in many areas. He is a highly sought-after speaker and continues to write. He enjoys time with his family outdoors. He and his wife have been married for 22 years, and they have three children.