Let's design a better
tomorrow... today

Using technology to make life better & more simple.

Software Consulting

Today’s needs require anywhere access, security, and scalability. When you couple simplicity and predictable costs, SaaS  & PaaS solutions are effective and efficient. Don’t let unseasoned personnel take you in the wrong direction. Put your trust in our experienced solutions that have enabled startups to the Fortune 500 to scale.

Design, Consulting, Interim CIO/CTO

Performance Consulting

In today’s ever-changing environment, right solutions can multiply your efforts. We analyze processes, people, and data to create solutions that scale you in any climate. You need a team who can utlize effective technologies and development to help you grow and stay agile in any climate.

Data, Alignment & Measurement

Rootloud designs, sells, and implements the best technology & services to improve your results and user/customer experience. We excel because we have…

  • Keen understanding of why products work
  • Ongoing training & support
  • Solid industry relationships
  • Amazing customer service
  • Experience in integrating & data reporting for measuring results
Cindy HollarPresident, TE21
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"Rootloud analyzed our customer's needs and our internal needs. Within one year, they completely turned our print-based assessment business into a profitable online delivery platform. "
Jon WalkerDow
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"With global operations, and the need for consistent information and training across the globe, we needed a company that could lead and manage our digital transformation."
Leo LawsonACEA
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"Mitch and Rootloud are experienced and knowledgeable on digital transformation. They serve our many colleges, both US and abroad, with solutions and direction for meeting the market's changing needs."
Krista RiceBloomin Brands
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"They have been a solid and dependable partner, willing to help or advise in any tech capacity. Mitch is a wonderful “idea man” and someone who brings what you need even when it’s not their product."

Removing bottlenecks & revealing opportunities

In 27 years, 600+ organizations have trusted Rootloud

In this ever-changing environment, people, process & technology must be aligned and measured if you desire to produce results. For your company, 2020 and  2021 will be shaped by how you respond. A shift or pivot in your model may be necessary for your ongoing success and growth. Do you have the metrics to make the right decision? Do you have a trusted partner producing real results?

Since 1993, we have helped organizations...

  • Define the right strategy and roadmap for optimizing performance
  • Elevate opportunities and remove blockers
  • Implement business process improvement (BPI) via Lean
  • Implement and/or create technology for speed and accuracy
  • Deploy Design Thinking to create Blue Ocean products & services
  • Develop an innovative culture to spark critical thinking & growth
Performance & Technology Consulting | Rootloud
You operate in constant change… challenging even the most savvy.
We design solutions to make the complicated simple.


Solutions Tailored To Your Need

Performance & Technology Consulting | Rootloud

Performance Consulting

Let's find the opportunities and eliminate the bottle-necks.

Many companies start, but many fail. To exist in an ever-changing marketing, you have to make the right moves. We equip you with the right technology to multiply the results of your people and processes. We enable you to see new opportunities for improved performance and scale. From digital marketing to ecommerce design, it’s about increased transactions with a customer that is moving online. 

startup, whiteboard, room

Technology Design, Selection & Integration

To compete today, you must operate and execute in the cloud.

Do you want to focus on your company or the technology to grow it? We think you’d rather be focused on moving your ideas to the market and use technology to optimize your efforts. Companies that can harness the power of technology can simplify the customer experience, introduce more value-added services and leverage technology to constantly optimize their own processes. Let’s discuss how SaaS-based software can help you scale.


Business Process Improvement

Lean and Agile are key to today's ever-changing climate

Our approach to Business Process Improvement delivers business value by creating a sustainable framework for improvement while establishing momentum for process excellence across the enterprise.

Performance & Technology Consulting | Rootloud

Design Thinking Workshop

Let's design products that solve their real pain.

Does your products and services address the pain of your client? Our design thinking workshops ensure you are focused on your client’s needs and create offerings that help them overcome this pain. In our workshops, you will ideate new ideas, design MVPs (minimum viable products) or re-design an existing product and test. 

Performance & Technology Consulting | Rootloud


Do you want to take the right next step?

The speed of change, coupled with pandemics, can shake the most savvy of business owners. We help you see through the muck and set a real course for your company. Most of all, we help you create an innovative culture where team members will be equipped to identify opportunities to improve the execution of the strategy.

Performance & Technology Consulting | Rootloud

Data Analytics

Do you really know or are you guessing?

If you don’t know your data, you can’t know your next move. When you can identify behavior and patterns within your environment, you can move to take advantage of the opportunities or avoid mistakes. Make the best decisions possible, and unearth opportunities you would otherwise miss.


Content, Survey & Assessment Development

Digital design of learning, Real-time Surveys and Assessments

Getting the right information to the right people at the right time is critical in today’s environment. Our digital transformation services enable you to deliver or capture real-time information. Web-based or mobile, we design solutions that create engagement and transformation.

Performance & Technology Consulting | Rootloud

Team Alignment & Development

Aligned teams execute and engage others

Your people are key to your success. Putting the right person in the right position is essential. More importantly, if your leaders are not effectively leading and engaging, your employees are rendered worthless.  Developed leaders, plus align teams, will generate growth and new opportunities. To learn more, visit our E-Courses page.

Industries We Serve


Fashion & Retail

Consultants & Entrepreneurs

Educational Institutions

Manufacturing & Industrial

Restaurants & Service-based

Health & Beauty

Logistics & Automotive

Insurance & Financial Services


Venture & Investment Firms

Technology & Startups

Imagine an organization where each of us are...
inspired each day to use our talents & skills
seeking to find the right solutions together
Working in alignment toward the same goals
Celebrating our wins as a team.

At the end of the day, we return home fulfilled.

Performance & Technology Consulting | Rootloud

If you haven't noticed, our goal is to create fans, both internally and externally, for your company. We want them to root loud for you each day. If you desire a team focused on improving the day-to-day, while preparing you for tomorrow, then let's talk and see if working together can benefit you.

Mitch D. Smith, Founder of Rootloud

Have you given up? Could real-time data & right technologies make 2021 a great year?

600+ organizations have trusted us to bring onsite consulting, cloud/SaaS solutions & real-time data analytics to remove bottlenecks and create opportunities.

Let’s talk about your needs via a FREE 30-minute Zoom Consult.