No one gets to the top alone.
See how we help you climb to the top.


"Mitch cuts a path through the clutter and shows us how to clean up, and throw out, the junk that is holding us back."
- Dave Ramsey

No one gets to the top alone.
See how we help you climb to the top.

"Mitch cuts a path through the clutter and shows us how to clean up, and throw out, the junk that is holding us back."
- Dave Ramsey

Find Out How Mitch Can Help

Scale Businesses & Equip Executives

Our Approach

We improve the performance of executives and help them achieve positive, lasting change in behavior and habits. Our role as an executive coach is to expose blind spots, challenge the executive to achieve greater levels of success, and ask the right questions when needed. We help our clients make significant and lasting improvements to their performance and realize their most important goals.

Our clients use us as a sounding board, a thinking partner, and trusted advisor to help them stay focused on the most important parts of the business. Via the right questions and framework we bring, our executives learning experience is much more impactful and sustainable because they discover it from within. Clients count on Rootloud to help them transform uncertainty into possibility and rapid change into lasting progress.

We equip executives, and their leadership team, with a framework to make the right decisions when evaluating their surroundings and key data. We stand beside clients to put recommendations into practice and work directly with them over the long-term. No matter the challenge, we focus on delivering practical and enduring results, equipping our clients to grow and lead.

We are executive coaches, not life coaches. We have significant expertise in startups, scaling organizations, hiring the right leadership, raising capital, leading corporate boards, and transacting businesses. We lean on this experience when serving executives, but we seek to coach to success versus leading to success.


Realize success in life and business

Live Your Dream And Make An Impact

We personally spend time with you to enable you to have a successful path toward achieving your goals. In today's marketplace, people, business, and technology are inseparably linked. The emerging technology landscape can be difficult for even the most tech-savvy leaders. Our experienced professionals have deep experience in equipping leadership with a framework to effectively manage today's environment.


Design Thinking


Performance Improvement


Engaged Teams


Leadership Framework


Executive Coaching


Life Purpose

80% of entrepreneurs fail
50% of employees quit due to bad managers

- Gallup


We can change all this with our executive coaching, facilitation, and development.

Take A Look At Our Success

Who have we served? Quite a few.

Dave Ramsey
"Mitch cuts a path through the clutter and shows us how to clean up, and throw out, the junk that is holding us back."
- Dave Ramsey
Dave Ramsey & Co.
Marna Killian
"Rootloud is a pleasure to work with. They are very professional and a value-add for us as a growing company. I highly recommend."
- Marna Killian
Erich Renken
"I've personally watched Mitch turn nothing into something multiple times. Granted, this didn't happen overnight, but he is a testament to what is the American dream of bootstrapping a business."
- Erich Renken
United Educators
Krista Rice
"Mitch is a wonderful “idea man." They bring what you need when needed and have been a resource to me for years."
- Krista Rice
Keith Groce
"Mitch consistently brings new, innovative and fresh ideas to every situation. I value and respect his entrepreneurial, creative spirit. He is dedicated to his co-workers, always mindful of the customer."
- Keith Groce
Neighborhood Focus
Jon Walker
"Mitch is a man of integrity who's handshake is his bond, a throwback to a gentler day in business. I consider him a valuable colleague in the world of performance."
- Jon Walker
Dow Chemical
Darden Restaurants
Southeastern Freight Lines

Our Secret Sauce...

Identifying And Multiplying Your Secret Sauce

Our secret sauce is the energy and know-how to fuel opportunities and growth within you and your company, while removing the junk that holds you back. We personally invest time with executives and investors, bringing focus on leadership, direction, stewardship, and execution.

With five technology startups and four successful transactions over 24 years, our founder recognized having a focused strategy, the right people, quality mentors, and an executive coach significantly increased his own opportunity for success. Now, with more than 550 successful client engagements, we bring this documented success to the clients of Rootloud.

Today, Rootloud chooses to work with business leaders who are focused on growing their organizations, while investing in their people and community. If this is your goal, we can help you scale your operations, realize more engaged teams, and grow your bottom-line. For executive leaders, we aim to reignite your purpose and enable you to realize success.

Using business success to help others-Mitch and his family fund Dalit children programs in India.
Using success to help others: Smith family funding Dalit education in India.
Mitch and family bringing Christmas to a girl's orphanage in Guatemala.
Mitch and family bringing Christmas to a girl's orphanage in Guatemala.

We know that helping you reach your potential, thru passion & purpose, brings the internal satisfaction and external rewards.

On A Personal Note

Mitch & AshleyI am Mitch Smith, founder of Rootloud, and I’m grateful that our paths have crossed. My mission and purpose in business is to empower those who want to change their life and the world for the better with the vision and gifts they were given. If you are only about you, we are not the right firm for you. However, if you long to leave a positive change in the world but need help shaping your vision or company, let us assist you in this journey.

I’ve always believed the greatest achievement each of us can strive for in life is to improve the world around us, so that others benefit as you reach your dreams. Growing up on a farm in rural South Carolina, I learned to work hard from my dad, who was a paper mill mechanic, and my mom, who stayed at home. I’ve carried that tenacity through my adulthood, and while I continue to work hard, I have also learned how to work smarter.

If you are leading a company with little to no growth, we have the knowledge and experience to turn this around and scale your company. My approach puts life in this order: faith, family, employees, business, and others. Business is key to providing for each of these, and having a solid belief system can enable you to reach your goals with total peace and joy.

Our team is focused on specific areas in strategy, leadership, improved performance, and successful use of technology. We are a team of experienced and innovative people who share an insatiable desire to create fans for our clients through passion, purpose, prayer, and a solid work ethic. This passion to serve our clients has enabled us to build experiences for the leaders of today's best brands. We are here to serve you.

Our Mission

We exist to improve performance and enable our clients realize their God-given purpose.

Our Core Values

Integrity – Speak truth
Innovation – Do not be afraid of failure; do not repeat failures
Excellence – Striving to be better each day
Customer Service – Go the extra mile for customers, because they are our business
Relationships – Value others and share our successes
Stewardship – Manage the resources entrusted to us and give back

Visit us or get in touch

Leaders and teams come to Charleston to attend Rootloud’s strategy sessions, coaching sessions, performance and leadership workshops, and workshops on effective strategies for new product design.

Rootloud is based in Travel + Leisure magazine’s Best City in the World: Charleston, South Carolina. Let us host your next leadership event or strategy session. We'll take care of you and your leadership with the best restaurants, tours, and carriage rides, all from the most charming city in America.

Want more fans? Get in touch today!