We can change that

Harvard Business Review
90%- Startups that fail due to self-destruction
68%- CEOs admit they weren't job-ready

Learn more about Rootloud

We improve performance because we know
PEOPLE, PROCESS & TECHNOLOGY are inseparably linked.

Pragmatic, Proven Results

We know you detest missed opportunities and missed revenue targets each quarter. You need a sounding board, a thinking partner, and trusted advisor in the area of fueling performance, improving teams, and inspiring innovation so executives can stay focused on the horizon.

CXOs and investment firms engage Rootloud to elevate the performance of companies under their direction. With our experience, we quickly identify the opportunities and blindspots, and we guide your team toward real solutions that improve performance. Like any CXO, you want to see consistent growth in your revenues and your leadership year-to-year.

We bring 24-years of experience that comes from four tech startups (with four successful transactions) and 500+ client engagements. If you want to grow your business and have a successful exit, talk to us. Most consultants bring a lot of bull. We only deliver pragmatic, proven results that fuel your growth.


Adding value, ensuring success

A blueprint for success

In today's marketplace, people, process, and technology are inseparably linked. Our experience is in equipping leaders with a framework to manage today's environment. The emerging landscape can be difficult for even the most savvy leaders, so you need a trusted source to speak truth.


Executive Advisory & Coaching


Performance Experts


Design Thinking/Strategy


Innovation & Technology


Growth & Capital Advisory


Team Assessment & Development

"There is no need to fail
when you have access to a proven guide."

- Mitch Smith, Rootloud CEO with 4 successful tech startups


Every executive needs a coach and trusted advisor

Take A Look At Our Success

We have served 500+ clients. Here are a few.

Dave Ramsey
"Mitch cuts a path through the clutter and shows us how to clean up, and throw out, the junk that is holding our businesses back."
- Dave Ramsey
Marna Killian
"Mitch and team created a blueprint for our needs and then executed a solution that allowed us to scale. "
- Marna Killian of Smokey Bones
Erich Renken
"Turning an idea into reality is never easy. Rootloud has the ability to bring an idea to market."
- Erich Renken of United Ed.
Krista Rice
"Mitch and his team are a go-to for technology corporate-wide initiatives. He is a trusted coach in technology and management."
- Krista Rice of Carrabba's
Joan Maxwell
"Mitch's enthusiasm and experience is unmatched. He brings much to our team and delivered a quality program to our dealers."
- Joan Maxwell of Regulator Marine
Jon Walker
"We needed a team to design and deploy a global HR technology platform, with integration, to more than 60 facilities. They delivered."
- Jon Walker of Dow
Darden Restaurants
Southeastern Freight Lines

Our Secret Sauce...

Identifying And Multiplying Your Secret Sauce

Our secret sauce is the energy and know-how to fuel growth within you and your company. We personally invest time with senior leadership, bringing focus.

Rootloud chooses to work with business leaders who are focused on moving ideas forward in order to impact their organization's bottomline, which impacts their people and their community.

Using business success to help others-Mitch and his family fund Dalit children programs in India.
Using success to help others: Smith family funding Dalit education in India.

Our vision- To be a disruptive, innovative company that enhances our client's success in the market.

On A Personal Note

Mitch & AshleyI am Mitch Smith, founder of Rootloud, and I’m grateful that our paths have crossed. Many executives come to me with concerns about their companies. If you are struggling to achieve your goals, I'll be your guide.

I am a South Carolina farm boy that brings truth and a pragmatic approach to business. I have learned how to work smarter with priorities that blend business competence, character, and my faith.

If you are failing, there is no need to. Get in touch with me and I'll bring everything we have to the table to guide you in turning things around.

Our Mission

To equip executives in scaling their business by being the best management consulting firm in the South.

Our Core Values

Integrity – Speak truth
Innovation – Do not be afraid of failure; do not repeat failures
Excellence – Striving to be better each day
Customer Service – Go the extra mile for customers, because they are our business
Relationships – Value others and share our successes
Stewardship – Manage the resources entrusted to us and give back

Visit us or get in touch

Executives visit us in Charleston in order to get away and focus on strategy, performance improvement, next steps in growth and capital needs. Many executives desire to come into town for some executive guidance and enjoy time with their spouse. If you are in unchartered waters, give Mitch a call and set a time to meet.

Rootloud is based in Travel + Leisure magazine’s Best City in the World. Let us be your host to a great getaway that will be inspiring and refreshing. We put you up in a beautiful downtown hotel on King Street, giving you walking access to shops, restaurants, and the Charleston Harbor. There is a reason we live in the most charming city in America.

Sailing in unchartered waters or need guidance on next steps? Just contact us.


Phone: 843.264.7090
Email: [email protected]