Let's reach your full potential

I need a Discovery Call

YOUR Path to Success

If you want to get moving and remedy those problems...

We guide you to improved performance because we know
PEOPLE, PROCESS & TECHNOLOGY are inseparably linked.



Discovery Call

Let's set a date and time for our Discovery Call. If we are a fit, we'll come onsite and go deeper.



Design Your IPP

We analyze your needs and design your Improved Performance Plan to meet your goals and fuel growth.



Side-by-side Guidance

As we walk with you, we execute the plan, adjusting as needed, to improve your overall performance.

Pragmatic, Proven Results

6 Reasons Executives Hire Us

61% of executives desire a confidant, one who brings clarity and truth to the conversation. We help executives by:

Revealing blind spots
Revealing opportunities
Providing real, private conversations
Assessing and developing their executive team
Distilling innovation and strategy in thinking 
Providing technology guidance

We are a sounding board, a thinking partner and trusted advisor to executives. We inspire thought and innovation, with a focus on the horizon. We guide you to clarity and improved overall performance.


If you desire pragmatic, proven results that fuel your success,
draw upon our 24 years of experience and 500+ client engagements.

Want to eliminate un-wanted early morning wake ups

Ever changing environments can negatively impact you and your business

This is not about us, it is about you. If you are experiencing un-wanted early morning wake-ups, invite us in to help. The emerging landscape can be difficult for even the most savvy leaders. We recognize that people, processes and technology are inseparably linked, and we guide you in this ever-changing and competitive environment.


Executive Advisory & Coaching


Performance Experts


Design Thinking/Strategy


Inspiring Internal Innovation


Growth & Capital Advisory


Team Assessment & Development

"STOP getting lackluster results
and get a proven guide today"

- Mitch Smith, Rootloud CEO
Industry proven with 4 successful tech startups


61% of executives desire a confidant

Private conversations are safe

We realize the difficulties in running a business, because we've been there. We bring answers, wrapped in truth.
Testimony - the firsthand authentication of a fact.

Mitch cuts a path through the clutter, showing us how to clean up, throw out the junk that is holding us back.
Dave Ramsey, Financial Peace Univ.

Mitch and team created a blueprint for our needs and then executed a solution that allowed us to flourish.
 Marna Killian, Checkers

Our board selected Mitch to provide guidance and executive coaching to a portfolio CEO. We are now in a great place to scale the business.

John Barnes, Comporium

Darden Restaurants
Southeastern Freight Lines

We identify and multiply your Secret Sauce

You are unique for a reason

Our secret sauce is multiplying your secret sauce. We identify opportunities, remove bottlenecks, and fuel your success. We personally invest time with senior leadership, bringing clarity and direction to your organization.

Rootloud chooses to work with business leaders who are courageous and serious about getting to the next level. We seek to work with leaders who desire to grow personally, impact their organization, impact their families and lead in their communities.

We make time for each of our executive clients.
We make time for our executive clients.

We serve high potential leaders in high potential organizations who need proven methods and solutions to fill the gaps... as needed, when needed.

On A Personal Note

Mitch & AshleyI am Mitch Smith, founder of Rootloud, and I’m grateful that our paths have crossed. In my first company, I struggled as a leader. In the end, even though we sold the company for a profit, it cost me financially. In my second company, I was fortunate to gain an executive leader, who coached me to a greater success. In my third and fourth companies, I continued to find success with executive, outside guidance. Today, I choose to walk side-by-side with the executives I serve. I am retained by executives, boards and investment firms who have concerns about leadership, stagnation, direction and strategy. If you are struggling, I may be a good fit for you.

I am a farm boy from Kershaw, SC, learning most of what I know from life in the country. I value hard work, faith and agreements made with a handshakes. I am a graduate of The Citadel, served honorably for seven years in the SC Army Guard and married Ashley, who walks with me daily in life's journey. We reside in Mount Pleasant, SC with our three children.

Our Mission

To serve each leader by eliminating the junk holding them back and boosting their performance, which in turn, boosts the performance of their company.

Our Core Values

Integrity – Speak truth
Innovation – Do not be afraid of failure; do not repeat failures
Excellence – Striving to be better each day
Customer Service – Go the extra mile for customers, because they are our business
Relationships – Value others and share our successes
Stewardship – Manage the resources entrusted to us and give back

Visit us or get in touch

Executives visit us in Charleston in order to get away and focus on strategy, performance improvement, next steps in growth and capital needs. Many executives desire to come into town for some executive guidance and enjoy time with their spouse. If you are in unchartered waters, give Mitch a call and set a time to meet.

Rootloud is based in Travel + Leisure magazine’s Best City in the World. Let us be your host to a great getaway that will be inspiring and refreshing. We put you up in a beautiful downtown hotel on King Street, giving you walking access to shops, restaurants, and the Charleston Harbor. There is a reason we live in the most charming city in America.

Sailing in unchartered waters or need guidance on next steps? Just contact us.


Phone: 843.264.7090
Email: [email protected]