People, Process & Technology Aligned?

Guidance • Alignment • Team Development

Discovery Call Starts Here

The Leader's 3 Struggles

People, Process & Technology are linked

We guide you to improved performance because we know
PEOPLE, PROCESS & TECHNOLOGY are inseparably linked.

You may be surprised to learn that major companies, like Chick-fil-A, have a venture executive to travel the globe in order to find and invest in new technology that enables their company to scale and improve performance. No longer are technology and manufacturing companies the only ones betting on software-driven innovation. Today, service-based businesses are investing heavily in technology to improve their delivery and customer service. Many companies, however, are failing to shift from creating physical goods and experiences to smart software development. And, as a result, are being left in the dust.

Worried about getting left behind in the market?

Stop waking up early worrying about something you can change

YOUR Path to Success

If you want to get moving and remedy those problems...

We guide you to improved performance because we know
PEOPLE, PROCESS & TECHNOLOGY are inseparably linked.



Discovery Call

Let's set a date and time for our Discovery Call. If we are a fit, we'll come onsite and go deeper.



Onsite Analysis

We analyze your needs and design your a plan to meet your goals and fuel growth.



Side-by-side Guidance

As we walk with you, we execute the plan, adjusting as needed, to improve your overall performance.

Our Product?

6 Reasons Executives, Boards & Investment Firms Hire Us

Reveal opportunities
Remove blind spots & bottlenecks
Design and/or select key technologies
Distill innovation and strategic thinking 
Assess and develop senior leaders
Provide real, private conversations

What is this all about? YOU

Ever changing environments can negatively impact you

This is not about us, it is about you. If you are not finding joy in your day-to-day, invite us in to help. The emerging landscape can be difficult for even the most savvy leaders. We recognize that people, processes and technology are inseparably linked, and we guide you in this ever-changing and competitive environment.

We bring Answers, Wrapped in Truth

Testimony defined - evidence

Mitch cuts a path through the clutter, showing us how to clean up, throw out the junk that is holding us back. Dave Ramsey, Financial Peace Univ.

Mitch and team created a blueprint for our needs and then executed a solution that allowed us to flourish. Marna Killian, Checkers

Our board selected Mitch to provide guidance and leadership to a portfolio CEO. We can now scale the business.
John Barnes, Comporium

Darden Restaurants
Southeastern Freight Lines

On A Personal Note

Mitch & AshleyI am Mitch Smith, founder of Rootloud, and I’m grateful that our paths have crossed. I have been fortunate to launch several technology companies and my goal is to help executives utilize technology effectively to grow their companies. We bring an innovative mindset in order to create an innovative culture. It starts at the top, and that is why we work exclusively with executives. We are retained by executives, boards and investment firms who desire to boost the innovation and bottom-line of their organizations. If you are struggling in technology, innovation or selecting the best senior leaders, we may be a good fit for you.

I value hard work, faith and agreements made with a handshakes. I am a graduate of The Citadel, served honorably for seven years in the SC Army Guard and married Ashley, who walks with me daily in life's journey. We reside in Mount Pleasant, SC with our three children. I am Certified in Design Thinking and as an Executive Coach.

Our Mission

To help executives create innovative cultures, develop great leaders and utilize key technologies in order to dominate their markets.

Our Core Values

Integrity – Speak truth
Innovation – Do not be afraid of failure; do not repeat failures
Excellence – Striving to be better each day
Customer Service – Go the extra mile for customers, because they are our business
Relationships – Value others and share our successes
Stewardship – Manage the resources entrusted to us and give back

How We Make Money

We work either on a project basis or monthly retainer. We are about long-term growth, not mere short-term gains. We are your partner, not your contractor.

Visit us or get in touch

Rootloud is based in Travel + Leisure magazine’s Best City in the World. Let us be your host to a great getaway that will be inspiring and refreshing. We put you up in a beautiful downtown hotel on King Street, giving you walking access to shops, restaurants, and the Charleston Harbor. There is a reason we live in the most charming city in America.

Sailing in unchartered waters or need guidance on next steps? Just contact me.
My cell is 803.466.3220 and my email is [email protected]