About Mitch

In the last thirty years, I was fortunate to launch four tech firms, with three successful exits. During this journey, I also served as the Merger & Acquisitions Director for a publicly-held company and joined the executive team of a k-12 tech firm to lead their operations and manage their acquisition. Rootloud has been a company for incubating ideas and consulting. My success was due to putting the right people around me and my vision. I had great mentors and hired great people.

Today, we help companies

• identify their core strategy,
• put the right people in the right place,
• remove obstacles,
• accelerate their growth, and
• raise capital to scale.

Our core work is helping companies eliminate obstacles and identify opportunities to fuel growth.

Mitch D Smith

"Mitch cuts a path through the clutter and shows us how to clean up—and throw out—the junk that’s holding us back."

Dave Ramsey

Junk brings truth, humor, and reality to the idea that in order to get the most out of life and achieve success tomorrow, we must begin removing the junk in our lives today. From two real life personal stories, woven into research and a personal perspective, Mitch D. Smith enables you to see how eliminating junk in our lives brings clarity, freedom, and happiness.